The furniture market is an important part of the larger e-commerce market today. In fact, a study by the Marketresearch.com states that the furniture market is projected to grow by more than 4% in 2019. Specifically, the furniture market is expected to grow to a staggering $695 billion by 2019, with Europe dominating and expected to continue to dominate the furniture market.
The challenges and opportunities in the sell furniture industry
The furniture industry encompasses a wide range of items, including a huge array of products that encompass easy-to-deliver pieces for the average living room, to bulkier items, such as rugs and sofas, which require extensive research before purchase. While purchasing large pieces of furniture was an almost insurmountable challenge some years back, it’s becoming more and more possible each passing year on e-commerce stores.
Today, buying furniture online is the new trend, with the aid of showrooms and catalogs. With competition for selling furniture online growing rapidly, every online business owner is hard at work to attract shoppers to their online furniture store. They do this by ensuring prompt delivery, including 30-day return policy. Some online stores have even created innovative apps to help customers in their buying journey.
Changes in lifestyles and population demographics are impacting how people sell furniture today
Every furniture seller knows the hard decisions consumers make when they want to buy bulky furniture online. Although the retail furniture industry’s importance continues to increase, furniture buyers tend to combine extensive internet research and brick-and-motor store visits to ensure they buy the right kind of furniture.
Customers do their due diligence before they look at the sell furniture online stores
Consumers combine two aspects of doing their research; in-store and online research. They also do their research on mobile, on the fly. Armed will all this research; customers can get the best furniture out there to enhance the aesthetic value of their homes.
Sell most furniture buyers frequent furniture online review sites
Part of customer research involves visiting authentic review sites like Glass Door, Demand Watch, and Citysearch to read what other customers who have bought furniture from a certain retailer say about them. For those furniture buyers who do not want to base their buying decisions on price, online reviews can be invaluable to finding the right furniture.
Buying furniture online is projected to increase in the coming years because of today’s busy lifestyles. People prefer to shop in the comfort of their homes and have the furniture delivered to their doorsteps. This saves them a lot of time, energy and money since there are many competitive shipping options these days.
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